SEO sells – or what music history teaches us

Pop or rock? Vinyl or iTunes? The way we consume music has changed so much over the past 20 years: where in the past you needed a scratchy stylus in a groove or a sometimes temperamental laser on a CD, digital technology and the internet now allow your ears unlimited error-free access to millions of songs. That digital dimension – big data – means our listening habits can be analysed.

A research team from Bristol University in the UK has identified what it takes to land a chart hit. Currently, the tempo needs to be between 90 and 109 beats per minute, and because we all like a bit of jiggling about and dancing, the song has to have a certain drive to it. Then there’s a need for variation – while songs in the 1990s tended towards uncomplicated harmonies, the trend now is to pile on rhythmic and melodic interest. So far, so good – but what’s a song without lyrics? The British researchers suggest that words such as now, wanna, really, yeah, love, like, feel, want, got, go, get make, every, never, need, night, younger are setting the pace. Amusingly, the band To Kill A King has used this information to create a song incorporating as many of these words as possible!

In a similar vein, it’s long been known – and applied in digital marketing – that search engine-optimised (SEO) web texts work in the same way: the inclusion of relevant keywords pushes websites higher up search engines’ hit lists so they can be found more quickly.

Apostroph Group helps you improve your website’s user-friendliness so people find it quickly: once the keywords of relevance to your company have been identified, our expert translators work them into your web texts in their mother tongues, so your website becomes music to the ears of the search engines of this world. Apostroph Group: with us, you land hit after hit after hit!